Overview

A well-established, multi-site automotive dealership group – representing both car and motorcycle brands – needed to evolve its communication infrastructure to meet the demands of a modern, digitally connected customer base.

In addition to the traditional challenges of selling and servicing vehicles, the dealership faced increasing expectations from customers for seamless digital experiences. This included everything from guest Wi-Fi access to cloud-enabled service processes and out-of-hours communication.

What began as a telephony upgrade quickly became a full-scale infrastructure transformation — led by Zen Systems.

The Challenge

With multiple branches and increasing pressure to offer more customer-centric services, the dealership’s existing systems were falling short. Internal communications were clunky, guest Wi-Fi was unreliable, and network performance was inconsistent across sites.

Their IT team was attempting to increase mobility by shifting staff onto wireless connections, but the existing network couldn’t support it — leading to dropped connections, poor performance, and growing frustration.

On top of that, the business needed to support a new generation of customers who expected features like:

• Seamless in-branch Wi-Fi

• Tablet-based service experiences

• Video sharing and cloud applications

• 24/7 accessibility

Their existing infrastructure simply couldn’t keep up.

The Zen Systems Solution

Zen Systems initially deployed a 3CX telephony solution to improve inter-branch communication and reduce telecoms costs. But during the early discovery process, a more fundamental issue was uncovered: the network infrastructure was no longer fit for purpose.

Zen Systems stepped in with a comprehensive, future-proofed solution that included:

• Enterprise-grade network upgrades: Cisco Meraki security firewalls, managed switches, and Wi-Fi access points were deployed across all locations to ensure fast, secure, and reliable connectivity.

• Improved broadband resilience: Where available, connectivity was upgraded to FTTC to increase speed and stability.

• Hosted 3CX phone system with SIP trunks: Unified communications across all branches, enabling flexible call handling, remote working, and enhanced customer service.

• Virtual data centre hosting: Ensuring scalability and security for future cloud-based applications.

The Results

The dealership can now confidently deliver the kind of seamless, tech-enabled experience modern customers expect — both in-branch and remotely.

• Staff mobility has improved with stable, secure Wi-Fi access across all locations.

• Internal communications are faster and more efficient, enabling better customer service.

• The infrastructure is now fully scalable and cloud-ready, enabling future innovations without constant reinvestment.

Perhaps most importantly, the dealership’s leadership team now has peace of mind. They know their technology partner is always looking ahead, identifying opportunities to improve operations and enhance the customer experience — without them having to chase the latest trends.

What This Means for the Automotive Sector

Modern dealerships aren’t just selling vehicles — they’re delivering an experience. Whether it’s enabling sales staff to operate from tablets, offering customers Wi-Fi while they wait, or providing out-of-hours contact options, customer expectations are evolving fast.

Zen Systems helps dealership groups stay ahead of those expectations with:

• A 99.99% uptime SLA for rock-solid reliability

• Up to 80% telecoms cost savings via simultaneous call licensing

• All premium features included as standard

• Superior call quality via adaptive voice codecs

• End-to-end service: licensing, hosting, support, and calls included

• A future-proof platform with regular feature updates

Next Steps

If your dealership is ready to modernise communications, streamline operations, and deliver an elevated customer experience, Zen Systems is ready to help.

Let’s talk. We’ll show you exactly how we’ve helped dealership groups like yours take the next step — and how you can too.